5 Secret Things You Could Be Doing Right Now to Boost Website Traffic
A lot of marketers assume SEO and content is all they need to succeed online. But even if you put your best step forward, the things you implement today could easily take 6-12 months to take effect. That’s right – the content you create today may not even rank in Google for up to a year.
So, what can you do right now to boost your website traffic?
What’s often forgotten in this equation is the importance of social media traffic.
With social media, you can start generating more traffic to your website right now. You can even double your traffic if you do it right.
Plus, social media and content are complementary. One completely supports the other.
So, here are five secret things you can do right now to give your website traffic a huge boost.
Comment On Blogs That Attract People Who Are In Your Target Market
Blog comments are dead, right? Wrong.
Despite an overall decline in comments across popular blogs, leaving comments can still help you direct more traffic to your website. And, you’ll inevitably stand out from the crowd if you do this right.Despite an overall decline in comments across popular blogs, leaving comments can still help you direct more traffic to your website.Click To Tweet
Here are a few things you need to know:
First, you need to seek out blogs that are already serving your target audience and are generating a high amount of traffic.
Second, you need to write value adding comments. Simply posting, “great post” will do little to nothing for you. You need to say something of substance, even if it’s just posting a relevant question to the author.
Finally, you need to be careful with self-serving links. Using too many will get your comments removed. Use links sparingly, and only direct people to relevant and valuable resources (and, not always your own).
Search The Top 5 Questions Your Ideal Client Asks & Answer Them
Look at the top five questions your ideal clients are asking on sites like Quora and Yahoo Answers.
If you can answer them in an authoritative manner, go ahead and do that now.
This will boost your credibility with your audience, leading them to check out your website for more solutions.
Also, keep in mind that these questions make for great content too. So, you can turn these questions into blog posts and offer more in-depth answers, which will also build traffic to your website long-term.
Comment On A Popular Instagram Page & Leverage Their Views
Who are the leading industry influencers on Instagram? Identify them, and then have a close look at what they’re doing to attract an audience.
As with leaving comments on blogs, leaving comments on popular Instagram profiles can help you grow your following and ultimately direct traffic to your website.
But do avoid leaving empty comments. You will cut through the noise if you take the extra step to leave thoughtful, value-adding comments as many Instagram users simply post generic comments to get more followers and views (and this doesn’t work that well).
Join Relevant Facebook Groups & Add Value To The Conversation
On Facebook, you will find groups built around every topic imaginable.
Join relevant groups and begin participating in them. Introduce yourself. Go ahead, don’t be shy.
Then, begin adding value to the conversations. Don’t be overly self-promotional or salesy. If people find value in what you’re sharing, they’ll begin to see you as an expert in your field.
This may not direct a ton of traffic to your website upfront, but the long-term potential is there.
Create Your Own Share-Worthy Graphics
Per HubSpot, 80% of marketers use visual assets in their social media marketing. And, for good reason. Video (63%) alone, has surpassed blogging (60%) in usage as a social media marketing asset.
Graphics are no slouch either.
Begin creating (or find a designer to create for you) your own share-worthy graphics with tips or quotes that will resonate with your ideal customer. Don’t forget to include your URL in the graphics.
Then, begin sharing these graphics across your owned media. If you do it right, you should see your audience begin to share these out, leading to viral exposure to boost website traffic.
If you’re trying to build traffic to your website, don’t underestimate the power of social media.
Content and SEO are great channels to utilize but it’s unlikely they will produce immediate results.
A better approach, especially early on, is to grow your social media following. By the time you’ve grown your audience, your content will pick up speed too, and search engines will have no choice but to take notice.
This week, we challenge you to (1) stay dedicated to your unique marketing plan or create one if you haven’t already (check out these business resources to help you stay organized, here), (2) brainstorm ways to link, link, link, and (3) make a list of social accounts & Facebook groups relevant to your industry (other than competitors) and engage! (P.S. If you need help with your social media growth plan, we encourage you to get in touch with us here.)