You’ve got a website, it’s mobile-friendly, and you know how to use pay-per-click, but your leads aren’t rolling in from your website as you’d like. What do you do?

You work on your UX design.

Your website is only as successful as your conversion rate. When your conversion rates are good, your leads are pouring in, and your revenue is rising. 

In this article, we look at the six things to know about UX that boosts conversion rates.

Defining UX

First, just what is UX? 

According to the Oxford Journal Interacting with Computers, the goal of UX design is to improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided by interacting with your product.

In the website realm, this means that UX relates to everything your website visitors, customers, and leads encounter as they navigate and interact with your website on each page they visit.

Things to Know About UX That Boosts Conversions
Photo by Helloquence on Unsplash

For example, how easily can they find what they’re looking for? Is there any unnecessary friction?

Now, let’s discuss how to use UX to increase your conversion rate.

#1: Increase Your Page Speed

One of the number one reasons people bounce off your website is a slow loading page or element. You’ll find that your visitors will leave at the first sign your site is slow to load. 

For those people that do give you a chance, many of them will go on to abandon shopping carts or lead forms due to their impatience with your site.

What’s more, Google will give your site more prominence in search engine results if your site loads quickly and penalize you if it doesn’t.

So, what’s your goal? Shoot for pages that load within three seconds for the best results.

#2: Use Video on Your Website

Video is the wave of the future, and it’s time to harness its power. Video not only boosts conversion rates, but it increases customer loyalty and trust.

By adding video to your landing pages, you’re able to increase your conversion rates by providing customers with what they’re looking for in a visual, interactive format. 

Keep your text to a minimum and add a video to your landing pages to engage your customers and encourage the conversion.

#3: Leverage Your Call to Action Button

This is an integral piece of boosting your conversions. If it’s not in the right place, if it’s too small, or not the right color, you’ll lose conversions. 

Your call to action must be clear, easy to see, and easy to click (think mobile devices) to work. Review your landing pages and decide if your call to action has good placement. 

Consider the fold on your website on all devices. If your call to action is near the top, you’ll find you get more clicks then when you stick it at the bottom.

#4: Use Large Enough Fonts

Is your website readable for everyone? For example, are you targeting people over the age of 40? If so, your text size matters. If your visitors can’t read the words, they certainly can’t see your value proposition or your call to action. 

Next, consider how your site looks at a glance. Big, bulky paragraphs will be ignored. Stick to paragraphs of no more than three sentences. 

In addition, break up your paragraphs with headline text because this is often all anyone will read. Count on your website visitors to skim your text, so give them their information in small, digestible pieces.

#5: Eliminate Friction

Are there any stumbling blocks on your website? 

Do users have to click through too many pages to get where they want to go? Is your navigation large and complicated? 

A point of friction is anything that keeps your website visitor from taking your desired action. This might be too much text, poor design, cluttered pages, forms that ask for too much information, and more.

Check your Google Analytics and see where users are dropping off your site in large numbers. Redesign these pages with UX in mind and make sure you’re providing the visitor with the best experience possible.

#6: Use the Right Forms

You’ve probably started filling out a form, only to move away because it asked for too much information or your credit card number.

So, you can bet users are bouncing off your forms if they aren’t structured properly. Some tips include:

  • Only ask for the information that’s absolutely necessary. For example, do you really need their address?
  • Give your form an appropriate headline and call to action so it’s immediately clear what the user gets for filling it out.
  • Add descriptions as necessary.
  • Make it clear which fields must be filled out.

Final Thoughts

Your website conversion rates are dependent on good UX design. When building, revising, or updating your website, take each page separately. Analyze it. 

Consider whether each page is meeting your customers’ needs, or it’s causing them unnecessary problems. Test your pages. Revise them. Track the interactions on your website and know what’s happening to your visitors. 

If you do this on an ongoing basis, you’ll provide your website visitors with a better user experience, and you’ll see higher conversion rates and increased sales.

Looking for some help with your website? We’d love to help. Get in touch with us today for a free quote.

Things to Know About UX That Boosts Conversions