If you’re like most businesses, you want your website visitors to take an action on your website. This may be making a purchase, signing up for your email, downloading a white paper, entering a contest, or contacting you for more information.
Regardless of the type of action you want your visitors to take, you aren’t going to do it without the right call to action (CTA). Your CTA is the headline, text, imagery, or button that seals the deal and prompts customers to take action.
In this article, we ask the question, “Is your CTA driving visitors away from your site?” We’ll also look at some suggestions to help you get more conversions. Let’s look at some common mistakes that lead customers away from your website.
Your CTA has No Sense of Urgency
What is your CTA telling your website visitors? Do they know from reading it that it’s only available for a limited time? If this isn’t the case, you should change it immediately.
Give your CTA a strong sense of urgency. If you don’t, there’s no reason for your website visitor to do anything. They can always come back later. Unfortunately, many don’t, and they’re lost to you.
Make your visitors curious. Give them a reason to take an action. And, give them a time limit. For example, “Save 50% on your purchase today only.”
You want to ensure your readers know the value is only good for a certain period of time, and they’ll feel an immediate benefit if they take action.
Your CTA is Missing
Is your call to action missing in action?
Some websites may “think” they have a call to action when in reality there really isn’t one. You should have a call to action on every single page of your website.
But, don’t go overboard. For specific landing pages, you should have only one call to action. For larger pages on your website, you can have several, but don’t go over five per page.
Your CTA is Poorly Placed
Don’t hide your call to action. It should be highly visible and placed in a prominent position on your landing page.
The sole purpose of your call to action is to capture the attention of your website visitor. If they can’t even find it, it’s not doing its job, and visitors will leave your website.
Website leads should be immediately drawn to your call to action when arriving at your landing page.
Your Visuals are Distracting
Hand in hand with poor placement, if your webpage is distracting, visitors won’t know where to look for your call to action.
You only have a few seconds to grab a website visitors attention.
Don’t clutter your web page with multiple images, long paragraphs of text, videos, graphs, and little white space. When met with such a mess, your website visitors will quickly move on to your competition.
Cluttered web pages increase bounce rates, and they take away from your primary message. Be clear and succinct, streamline your page, and make sure your call to action stands out on the page.
You need a strong and powerful call to action to stand out from the competition and drive sales.
It’s not enough to throw any CTA on your webpage and hope someone will click.
Use your call to action to convince people to take immediate action and make sure the reasons for doing so are clear. Your CTA should tell your visitors what they should do while providing the motivation for them to do it.
Finally, when crafting your CTA, focus on one goal and use action words. Know your audience – will you reach them with several sentences or just a few words? Test your landing pages and change what isn’t working.
Set aside some time each month to review your calls to action. See what’s performing best and fine-tune what isn’t. By doing this, you’ll encourage website visitors to remain on your website instead of leaving, ultimately increasing your sales.
Looking for some help with your website? We’d love to help. Get in touch with us today for a free quote.