Danelle’s Bridal Boutique is voted as Colorado’s best bridal shop and has the back to back awards to prove it. The problem was Danelle’s Bridal Boutique’s digital presence didn’t reflect that. So, Danelle wanted to integrate a new digital strategy with a slight rebrand and marketing to bring more customers into the door. The challenge was to update their almost 20 years of marketing collateral.
We were tasked with redesigning the website and optimizing the pages for local search to keep their #1 ranking. Danelle’s Bridal needed to appeal to their target demographic so having an aesthetically pleasing feed across their social media platforms was priority as well. So we also designed promo materials that they can use as templates for any occasion.
How We Helped Danelle’s Bridal
We started with a switch from static HTML to an easier to update CMS platform (WordPress). We made sure it was fully responsive and search engine optimized to keep their #1 Google ranking.
We grew their following and audience reach significantly across all platforms. We aggressively researched and identified influencers, targeted hashtags, geolocations and then delivered a digital strategy that will last. We also designed their promotional flyers for print and web, designed an interactive prom catalog, designed their Snapchat geofilters, and delivered them to their target audience.