Danelle’s Bridal Boutique is voted as Colorado’s best bridal shop and has the back to back awards to prove it. The problem was Danelle’s Bridal Boutique’s digital presence didn’t reflect that. So, they wanted to integrate a new digital strategy with rebrand and marketing to bring more customers into the door. The challenge was to update their almost 20 years of marketing collateral. Challenge accepted.
We were tasked with redesigning the website and optimizing the pages for local search to keep their #1 ranking. Danelle’s Bridal needed to appeal to their target demographic so having an aesthetically pleasing feed across their social media platforms was priority as well. The bridal boutique needed a responsive homepage redesign to support their updated branding initiatives. I followed their brand standards to create a design that was fluid and visually engaging for their users.