KLFwebsite - Personal Trainer Branding


Bridget Jackson of Key Life Fitness & Training has been a long time customer of Excelled Designs. Their first project with Excelled was in 2010, so it was only right that they would come back for their rebranding project. Key Life Fitness & Training is an Orlando, FL Health and Wellness company that provides education, personal training, group training and the keys to success for your health. Her clients did mostly in-person sessions but she wanted to start accepting virtual clients so she needed to target them too.

The Solution

We redesigned the entire look of Key Life Fitness & Training, from the logo design to the collateral to the website. Her branding needed to attract an audience that consisted of busy individuals that needed on-demand fitness and accountability. So, her brand messaging needed to be fun and to the point. We also designed some lead magnets and a full 30-day workout guide and nutrition book. Her website got a full makeover and integration tuneup so that she could continue to nurture her past and future clients with fitness tips.

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How We Helped KeyLife Fitness

Rebranding, Web Design, and Marketing Strategy

Key Life Fitness & Training moved from South Florida to Orlando, Florida and needed a rebrand to help them stand out. They also wanted to target an additional audience and claim their digital presence. So, we needed to craft a digital strategy as well as a new look to appeal to their new potential clients. The end result was pure satisfaction and brand clarity for the owner, Bridget.

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"Excelled is the best"

An amazing company.. the owner does her best to ensure that the product you receive encompasses your vision, and the future progression of your company. I’ve worked with them for several of my business and endeavors, and they have NEVER disappointed. Her communication, creativity, throughness, and productivity is that of stellar quality. I wouldn’t go to anyone else for my Product design, web design, or business marketing needs. Their expertise is priceless!

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