Tameka is a professional tax prepaper from Savannah, GA with big visions for her company. She wanted a new brand identity and web design for Tameka’s Taxes once she decided to turn her side gig into a full time business. She knew from her experience working with big chain corporate tax offices that her clientele wanted to be able to trust one reliable tax professional to return to year after year. So, her new website and branding needed to reflect something that will last for years to come.
We approached the situation by first uncovering who Tameka’s ideal client was. It is so easy to say “well, my services are for everyone” but once we identified that ideal client it was easier to know how to market to them. She chose the full branding package with her website design. We designed her branding and website with a look and feel that made her audience feel less like just a number and know that Tameka’s Taxes is not only affordable, but also – fast, honest, and reliable.
How We Helped Tameka’s Taxes
Brand Strategy & Development
Tameka had no clue how to identify her ideal client. So we started with some exercises that helped to sort out who that ideal client was and how they would find Tameka’s Taxes – including creating the brand’s mood board together to reflect the style and feel of the company.
Optimized & Mobile Friendly Website Design
Most of Tameka’s Taxes clients came from word of mouth referrals and past customers. In order for her to receieve new inquiries we had to make sure her business was visible on the search engines & the site they landed on was responsive.
"I love my new brand"
Excelled Designs went over and beyond for my business and I am so happy with the outcome! They did such a great job with turning my ideas into a real, professional look. I love it so much! I’m going to be referring everyone to Excelled Designs. Thank you so much!