Is it Time to Update Your Business Website?
Sure – social media profiles and online communities are great to help get your brand’s name out there. But your business website leaves your brand’s official mark on the internet. For this reason, you need to make sure that your website is always up to date in order to capture the attention of your target market.
But how exactly can you tell that your business website needs a boost? Here are five critical signs that it’s time to update your website:
Your Website Is Not Compatible with Mobile Devices
Your business website may be accessible on mobile devices, but does it look good on those gadgets? Does it provide a user-friendly experience on smartphones and tablets? If not, then you should consider optimizing your site for mobile.
You want people to enjoy browsing through your website and to discover products or services that they may choose to spend money on. So, it’s in your best interests to make the site as responsive and enticing as possible on whichever device consumers use for product review and purchasing.
Your Business Website Takes a Long Time to Load
“It’s probably just the internet connection acting up,” you say. And maybe this is the reason your website is loading slowly, but the slowness may also be because your website needs an update.
Consumers want what they want when they want it. As such, when they click on your business website, they expect for it to load in three seconds. Otherwise, they might abandon your site and move on to another – your competitor’s, perhaps. Update your website, now, to prevent losing potential site visitors.
Your Website Has a High Bounce Rate
Bounce rate is the number of site visitors who leave your website immediately after viewing a web page. If you have a high bounce rate, find out why your website does not retain attention.
A high bounce rate indicates that people are not satisfied with what they see — unless you mean for them to interact only with the first page. Have a reliable web developer inspect every aspect that makes up your business website and tackle the issue for you.
Your Website Has a Low Ranking on Search Engines
Search engines have algorithms that determine whether a website should rank high on their results pages. If yours doesn’t, maybe you need to work on your SEO strategy.
Great web design and digital marketing agencies do not guarantee that your website will land on the top spot on Google, but they can design and optimize your website for it to rank higher than it currently does. As a result, your brand will be more visible to the target audience.
Your Website Has Outdated Information
Out with the old and in with the new, they say. If you gave your business a boost, then you should go all out and update the website as well.
If your business website was made several years ago, and you have not updated the content since then, chances are you will not get the most out of your website’s potential.
Your business changes over the years, so your website should change with it.
Your website makes the first impression on your potential consumers. It needs to be an accurate representation of your brand identity and whatever you have to offer. So, make sure that every business update reflects on your website.
So, How Can You Improve Your Website?
You can improve your business website by updating the web design, site responsiveness, and your overall digital marketing campaign. These updates may be just what you need to effectively catch the eye of your target market, and to make a difference in your ROI and overall brand visibility.
Schedule a free consultation with us, today, and discover results-driven strategies that bring positive attention to your business website.